Andrew Goodwin's music video theory

In Goodwin's music video analysis, there are six different keys aspects.

(Andrew Goodwin writing in ‘dancing in the distraction factory’) 
 

·         Music videos demonstrate genre characteristics.   (E.g. stage performance in rock video, dance routine in pop).

 

·         Relationships between lyrics and visuals (illustrates, amplifies, contradicts).

 

·         Relationship between music and visuals (illustrates, amplifies, contradicts)

 

·         The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (visual style)

 

·         There is frequently reference to the notion of looking (screens within screen, telescopes) and particular voyeuristic treatment of the female body.

 

·         There is often intertexual reference (to films, television programmes, other music videos).